How many orders are required for Douyin influencers to bring goods?
带货门槛有3条：
1、主播带货口碑不低于4.2。
2、主播帐号符合平台安全规范，不存在作弊等安全风险。
3、直播间在当前小时需添加过购物车并成功售卖小店商品商品。
最近90天的订单数（异常、虚假数据均会在计算时予以剔除）不足计算门槛，则不予显示达人带货口碑。若发现主播存在违规行为（如虚假交易、流量作弊等），将永久取消违规主播上榜资格，并会视情节严重情况，进行商品下架、禁播、取消带货资格等处罚。
带货口碑分指示构成调整：
a、商品体验：分值来源于近90天的电商作者分享商品产生的商品好评数据和品质退货率数据，并根据作者基础单项指标在所处行业的综合排名计算得出，越近的数据对分数的影响越大。
b、物流服务：分值来源于近90天的电商作者分享商品产生的物流好评数据和物流到货时长数据，并根据作者基础单项指标在所处行业的综合排名计算得出，越近的数据对分数的影响越大。
c、服务态度：分值来源于近90天的电商作者分享商品产生的服务好评率、投诉率、纠纷商责率、IM3分钟平均回复时长、仅退款自主完结时长、退货退款自主完结时长，并根据作者基础单项指标在所处行业的综合排名计算得出，越近的数据对分数的影响越大。
Professional answer
There are 3 thresholds for bringing goods:
1. The anchor's reputation for bringing goods is not less than 4.2.
2. The anchor's account complies with the platform's security regulations and there are no security risks such as cheating.
3. The live broadcast room must have added a shopping cart and successfully sold the store's goods in the current hour.
If the number of orders in the last 90 days (abnormal and false data will be eliminated during calculation) is less than the calculation threshold, the influencer's reputation for bringing goods will not be displayed. If the anchor is found to have violated the rules (such as false transactions, traffic cheating, etc.), the illegal anchor will be permanently disqualified from the list, and depending on the severity of the circumstances, the product will be removed from the shelves, banned from broadcasting, and disqualified from bringing goods will be punished.
The composition of the reputation score for goods is adjusted:
a. Product experience: The score is derived from the product praise data and quality return rate data generated by the e-commerce authors sharing the products in the past 90 days, and is calculated based on the comprehensive ranking of the author's basic single indicators in the industry. The more recent the data, the greater the impact on the score.
b. Logistics service: The score is derived from the logistics praise data and logistics arrival time data generated by the e-commerce authors sharing the products in the past 90 days, and is calculated based on the comprehensive ranking of the author's basic single indicators in the industry. The more recent the data, the greater the impact on the score.
c. Service attitude: The score is derived from the service praise rate, complaint rate, dispute commercial responsibility rate, IM3-minute average response time, refund-only self-completion time, and return and refund self-completion time generated by the e-commerce authors sharing the products in the past 90 days, and is calculated based on the comprehensive ranking of the author's basic single indicators in the industry. The more recent the data, the greater the impact on the score.
The threshold for Douyin influencers to gain word-of-mouth reputation is 30 orders. For small stores, merchants can use virtual items to improve their reputation points, but they must be certified for virtual item qualifications. The following methods can also be used to improve, but they are slower and not so immediate.
And whether it works depends entirely on personal operation. The quality return rate means that returns due to product quality and logistics issues affect the reputation points. Returns due to ordinary reasons do not affect the reputation points, and these six items all refer to the last 90 days; returns from 90 days ago do not participate in the calculation of the current reputation points. The reputation points will be updated at 12 noon every day. Once we understand the scoring principles of the reputation points, we will know how to improve them. Sell 30 orders with the new account as soon as possible, and use all means to effectively place 30 orders, and the reputation points will come out.
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