The highest score for the shop reputation is 5 points. Shop reputation refers to consumers' evaluation of the merchant's product quality, service attitude, after-sales service and other aspects, and is the most intuitive reflection of the merchant's reputation.

If a merchant can obtain a high score for the shop reputation, it means that they have been recognized by consumers in many aspects such as service, quality and after-sales, and are expected to become a word-of-mouth leader.

If the merchant's shop reputation score is low, it means that it needs to improve and enhance in some aspects, otherwise it will be difficult to gain the trust and loyalty of consumers. Therefore, it is very important and necessary for merchants to obtain a high score for the shop reputation.