The evaluation and calculation of Douyin's reputation score includes three aspects, namely product reputation, content reputation and service reputation. The specific calculation and weight ratio are as follows:

1. Product reputation

The calculation includes two aspects:

1. Pre-trailer merchant experience score

The pre-trailer merchant experience score is equal to the sum of the orders generated in the trailer short video or live broadcast in the last 90 days, the sum of the merchant experience score before the trailer, and the ratio of the number of valid paid orders generated by the products shared by the creator in the last 90 days.

2. Pre-trailer product praise rate

The pre-trailer product praise rate is equal to the sum of the orders generated by each shared product by the creator in the last 90 days, the sum of the product praise rate on the day before the trailer, and the ratio of the number of valid paid orders generated by the products shared by the creator in the last 90 days.

2. Content reputation

The calculation method is the ratio of the evaluation of logistics receipt orders in the last 90 days, or the number of negative feedback orders involving content promotion in the refund reason, to the number of logistics receipt orders in the last 90 days.

3. Service reputation

The calculation method is the ratio of the number of orders in the logistics receipt orders in the last 90 days where consumers contact the platform to express negative feedback on the creator's behavior to the number of logistics receipt orders in the last 90 days.