The following is a live streaming with goods planning template, you can modify and adjust it according to the actual situation:

I. Project background

1. Live streaming platform selection: XXX live streaming platform

2. Live streaming theme: XXX product live streaming with goods

3. Live streaming time: XXXX year XX month XX day XX:XX-XX:XX

4. Live streaming budget: XXX yuan

5. Target audience: Consumers with XXX age, gender, region and other characteristics

II. Live streaming content planning

1. Product introduction: introduce product features, functions, usage methods, etc. in detail, highlight product advantages and selling points.

2. Interactive links: set up prize quizzes, lucky draws, likes and other links to increase audience participation and stickiness.

3. Promotional activities: set up limited-time rush purchases, discounts, gifts and other preferential activities to stimulate consumers' desire to buy.

4. Trial experience: Invite celebrities, Internet celebrities or professionals to try out the product, share their experience and increase product trust.

5. Cross-border cooperation: Cooperate with other brands or celebrities to promote products and expand influence.

III. Live broadcast team building

1. Anchor selection: Select anchors with certain popularity, affinity and sales ability.

2. Anchor training: Train anchors in product knowledge, live broadcast skills, interactive methods and other aspects to ensure the live broadcast effect.

3. Team collaboration: Set up positions such as director, editor, cameraman, and post-production to ensure the quality of live broadcast images and content effects.

4. Customer service team: Set up a special customer service team to solve problems encountered by consumers during the live broadcast.

IV. Promotion

1. Social media warm-up: Release live broadcast notices on social platforms such as Weibo, WeChat, and Douyin in advance to attract fans' attention.

2. Partner promotion: Promote live broadcast activities with partners such as well-known brands and e-commerce platforms to expand influence.

3. Offline event linkage: Hold offline events, such as roadshows, experience halls, etc., to attract potential consumers to pay attention to live broadcasts.

4. Media cooperation: Cooperate with mainstream media to conduct live broadcast reports and increase visibility.

V. Data analysis and optimization

1. Data collection: Collect data during the live broadcast, such as the number of viewers, number of interactions, conversion rate, etc.

2. Data analysis: Analyze the data to find out the advantages and disadvantages of the live broadcast and provide improvement directions for the next live broadcast.

3. Optimization and adjustment: According to the results of data analysis, adjust and optimize the live broadcast content, interactive links, preferential activities, etc.

VI. Expected results

1. Sales: Achieve a sales target of XXX yuan through live broadcast sales activities.

2. Brand exposure: Improve the brand's visibility and reputation among the target audience.

3. Fan growth: attract more fans to follow the live broadcast room and increase fan activity and loyalty.

(Content generated by iFlytek Spark AI)