巨量引擎账户中心是抖音授权的广告投放平台,它整合了DOU+、鲁班、电商广告等多种电商广告能力,专注于抖音电商广告推广,同时与抖音小店深入打通,并更加贴合内容电商的场景,打造新的一体化广告电商平台,目标是帮助客户在这个平台上完成营销建设,收费比较合理,可以带来可观流量,更好的控制营销成本,提升成交转化率。
The Massive Engine Account Center is an advertising platform authorized by Douyin. It integrates multiple e-commerce advertising capabilities such as DOU+, Luban, and e-commerce advertising, focusing on Douyin e-commerce advertising promotion. At the same time, it is deeply connected with Douyin stores and is more in line with the content e-commerce scenario to create a new integrated advertising e-commerce platform. The goal is to help customers complete marketing construction on this platform. The charges are relatively reasonable, which can bring considerable traffic, better control marketing costs, and improve transaction conversion rates.
The Massive Engine Account Center is mainly responsible for the advertising business of Douyin, and the short video ads of Douyin are placed by Massive Engine.