The promotion of building materials on Douyin has a good effect. Douyin is a platform loved by young people and has a large user base. Showing the characteristics and advantages of building materials products in the form of short videos can attract more attention from young consumers.

At the same time, Douyin's sharing and interactive mechanism can also help building materials brands spread quickly and expand their influence.

Through creative content and interesting display methods, building materials brands can gain more exposure and recognition on Douyin, enhance brand influence, and attract more attention and purchasing intentions from potential customers.