一、首先要确定自己的产品定位,什么群体都想抓,谁的生意都想做,反而最不好。要把客户群体定位精准,举例:以手机为例,主打拍照、主打续航、主打音乐、主打游戏,这背后的群体是不一样的。
二、针对定位宣传,产品主打什么定位,就针对什么定位宣传,举例:补脑-6个核桃,怕上火--王老吉。
三、多渠道销售,微信、淘宝、京东。
四、粉丝营销,建立个人平台,抖音、微博,粉丝经济学,持续消费盈利。
1. First, you must determine your product positioning. It is the worst to try to capture all groups and do business with everyone. You must accurately position the customer group. For example, taking mobile phones as an example, the main features are photography, battery life, music, and games. The groups behind them are different.
2. Targeted promotion. The product should be promoted according to its main positioning. For example: 6 walnuts for brain supplement, Wang Laoji for fear of getting angry.
3. Multi-channel sales, WeChat, Taobao, JD.
4. Fan marketing, establish a personal platform, Douyin, Weibo, fan economics, and continuous consumption profit.
There are many kinds of products, which are divided into virtual products and physical products.
There are also many online channels now, the main channels are Taobao, JD.com, Pinduoduo, Toutiao Store, Douyin Store. There are also self-built websites.
It depends on whether your product is a standard product or a non-standard product, high-end or low-end. Different platforms correspond to different consumer groups. Is your product competitive? Is your corresponding competitor better than you?
In other words, you must first analyze your own products, and then see which platform is suitable for you to sell?
First of all, you need to understand the operating mode of the Internet, accumulate more fans and establish a fan group to provide fans with valuable knowledge or information, provide value-for-money product experience, let good word-of-mouth spread to more fans, enhance the influence of the community, and sell more products.