店铺累计成单量、经营时长、好评率。成单量稳定且好评率高的店铺可快速通过新手期。
但是,成单量稳定以及好评率平台一方面的判断,没有明确的标准。而抖商公社在实操中发现,店铺是否能够通过新手期,核心还要靠店铺积累成单量。
累计成单量:
每一个通过新手期的店铺,都有一个核心关键节点:店铺累计成单量有1000单。
这里的1000单,指的是有效订单,不包括关闭交易、退货退款的订单。
可以主推一款极致性价比商品,作为达人在直播间的引流款,就能很快触达接触新手期的标准。
注意:不要为了累计成单量,而去刷单。前面我们已经说过了,店铺1000单过新手期的订单,都是要真实有效的,刷单对解除新手期没有作用。
好评率、开店时长:
出了累计成单量,店铺好评率和经营时长也很重要。一般来说,店铺好评率不能低于70%,体验分需维持在4.5分以上,店铺经营时长在7天以上的店铺,有效出单量过1000以后,就能通过新手期了。
除了通过正常运营的方式来通过新手期以外,我们还可以通过前置申报审核来解除抖店新手期。
Store cumulative orders, operating hours, and praise rate. Stores with stable orders and high praise rates can quickly pass the novice period.
However, there is no clear standard for the judgment of stable orders and praise rate on the platform. In practice, Doushang Commune found that whether a store can pass the novice period depends on the accumulation of orders by the store.
Accumulated orders:
Every store that passes the novice period has a core key node: the store has accumulated 1,000 orders.
The 1,000 orders here refer to valid orders, excluding orders for closed transactions, returns and refunds.
You can promote an extremely cost-effective product as a traffic-driving model for influencers in the live broadcast room, and you can quickly reach the standard for the novice period.
Note: Don't brush orders in order to accumulate orders. As we have said before, for a store to pass the novice period with 1,000 orders, they must be real and valid, and fake orders will not help to lift the novice period.
Positive review rate, store opening time:
In addition to the cumulative number of orders, the positive review rate and operating time of the store are also very important. Generally speaking, the positive review rate of the store cannot be lower than 70%, the experience score must be maintained at more than 4.5 points, and the store that has been in operation for more than 7 days can pass the novice period after the number of valid orders exceeds 1,000.
In addition to passing the novice period through normal operations, we can also lift the Doudian novice period through pre-declaration review.