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Which label should the Douyin host choose?

| 2Person Answer

1、突出主播特征在标题上突出主播特征,例如性格特征:可爱、高冷。人物特征:空姐,医生,学生等等。其次要突出人物标签,有利于观众在第一时间获取主播关键信息,产生点击的想法。

2、突出内容和才艺展示例如,你的直播间主要是唱歌,那么就在标题中标明音乐主题,如果是跳舞,那就在标题中标明跳舞的主题,让用户第一时间知道你的直播间到底是做什么的。如果你的才艺比较独特,那么更要在标题中突显出来,从而进一步吸引用户关注直播间哦!

3、突出玩法新颖例如,你会在直播过程中有秒杀活动,或者赠送福利的环节,可以在标题中适当的透露出来,吸引用户关注你的直播间。

4、突出实力和内容信息这里的突出实力主要是从直播标题让用户知道你很厉害,例如“跳舞达人”,“歌神”等等类似于让人产生一种“这个人很厉害”的感觉。

Professional answer

L

电商在线

见锐度、见洞察,聚焦互联网和新商业的创新媒体

1. Highlight the host's characteristics. Highlight the host's characteristics in the title, such as personality characteristics: cute, cold. Character characteristics: flight attendant, doctor, student, etc. Secondly, it is necessary to highlight the character label, which is conducive to the audience to obtain the host's key information at the first time and generate the idea of ​​clicking.

2. Highlight the content and talent display. For example, if your live broadcast room is mainly singing, then indicate the music theme in the title. If it is dancing, then indicate the theme of dancing in the title, so that users can know what your live broadcast room is about at the first time. If your talent is unique, then it should be highlighted in the title to further attract users to pay attention to the live broadcast room!

3. Highlight the novel gameplay. For example, you will have a flash sale event or a link to give benefits during the live broadcast. You can appropriately reveal it in the title to attract users to pay attention to your live broadcast room.

4. Highlight strength and content information. The highlighting of strength here is mainly to let users know that you are very powerful from the live broadcast title, such as "Dancing Master", "Singing God", etc., which is similar to making people feel that "this person is very powerful".

海运电商在线

全球贸易及跨境物流行业观察者

You can choose tags such as emotional, parenting, and entertainment

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