1. Join the product selection square

The product selection square is similar to an online bazaar in the Douyin e-commerce system, where you can see the products of all small shops. Small shop owners can actively apply to add their products to the product selection square to open up traffic channels. In the product selection square, not only users will see it, but also various experts can select cost-effective products here to help promote it. Therefore, the premise and basis for the expansion of product exposure in the product selection square is that the product quality itself must be excellent and the product strength must be strong, so that it can be more recognized by the market.

2. Start the Douyin e-commerce function

Douyin stores are operated on the basis of short video traffic, so it is also important to open the corresponding e-commerce functions at the same time. Douyin store merchants can simultaneously keep the short video content updated, start live streaming to accumulate short video materials, open the Douyin homepage showcase, short video shopping cart and live streaming small yellow car, etc., to fully ensure that users can reach the products at the first time.

3. Invite influencers to promote

Merchants familiar with influencer promotion know that traditional e-commerce platforms all have a commission-rebate promotion model, and Douyin also has influencer promotion. Generally, when merchants need to quickly start an account, the influencer promotion model is particularly important. On the one hand, small shop merchants can hang their products in the product selection square and wait for influencers to add products for promotion. On the other hand, merchants can also take the initiative to find trusted influencers for cooperation. This approach can help stores quickly place orders, which can play an important role in the early incubation of Douyin e-commerce operations.