Let me share with you a case of fish farming e-commerce!

In 2017, I knew a rural guy who started helping his family with farm work before graduating from junior high school. A few years ago, by chance, he became interested in goldfish breeding, rented a piece of land in the suburbs, and built 8 fish ponds.

Over the years, the guy has accumulated rich experience in goldfish breeding. However, in terms of sales channels, in addition to the traditional wholesale to the flower, bird and fish market, he also often posts and videos on portal forums and video websites to try online sales.

Although there are 10,000 or 20,000 fans, the sales conversion rate is not high. It was not until he started live streaming on the live streaming platform that the business gradually improved.

Once, we were chatting, and he said: "Raising fish is the same as live streaming. During the breeding season, a female fish can lay tens of thousands of eggs.

However, in the end, when the fry grow up, only a few dozen of them have good color and shape and can be sold at a good price.

Although I have 8 fish ponds, only one of them has profits this season, and the other 7 ponds are all losses."

He said: "Live streaming is the same. Over the years, I have attracted many fans online, but most of these fans are just curious, or because of lack of trust, they eventually leave after consulting.

Since I started live streaming, I have been broadcasting at a fixed time a few days a week to answer fans' questions. Although most of the time, the topics I chat with fans are irrelevant to goldfish, the orders from live streaming fans have exceeded the number of customers I have accumulated in 4 years in just a few months. In this way, I unknowingly transformed from the traditional model to the path of self-media e-commerce.

I found that the various customer development work I did before was like the seven fish ponds, and live streaming was the only fish pond with the highest profit every season."

Therefore, under the dividends of the fan economy, whether it is a freelancer or a working person, using the self-media channels that suit them is the most effective way to accumulate and realize fans, and then it is not difficult to flow back to e-commerce.