Douyin's self-media merchants refer to merchants who engage in self-media operations on the Douyin platform as individuals or teams. They attract and accumulate fans by publishing video content, live broadcasts, etc., and realize commercial operations through interactions with fans and content monetization.

Self-media merchants can establish interactive relationships with fans by promoting products, services, brands, etc., thereby gaining traffic, exposure and sales opportunities.

They provide valuable content, take advantage of the popularity and user stickiness of the Douyin platform, build brand influence and maximize commercial value.