With the help of video carriers, Douyin has stimulated the creativity and imagination of ordinary people. Douyin has also made creation easier and monetization easier through diversified platform services. Data shows that from August 2019 to August 2020, a total of 20.97 million people directly earned income through Douyin, of which women accounted for 54%, and young and middle-aged people aged 24-40 were the main force of employment, accounting for a total of 67%. Douyin has brought employment opportunities to various groups such as veterans, fresh graduates, and farmers.