Thanks for the invitation. What are the fans used for? We have to talk about what fan economy is?

Times have changed. No matter who you are, as long as you have fans, you can play. In today's social media era, fan economy has gradually become an important business feature. Fan economy is not a new thing. It has been popular in the entertainment industry since ancient times. The drama fan economy with a history of hundreds of years, the fan economy of enthusiasts, readers, listeners, and fans that has emerged in the past few decades, can all be regarded as the prototype of fan economy. The development of mobile Internet has brought about quantitative and qualitative changes in the interaction between fans, which has greatly accelerated the fan economy. Fan economy is no longer the patent of the entertainment industry. It has also been widely used in mobile Internet products. Meizu, Xiaomi, Huawei, Lenovo and other manufacturers have also joined the trend of fan operation and continued to innovate and develop, and it has been booming for a while. Fans are not something that can be obtained casually, and fan economy is not something that can be successful casually.

Fan economics should have four basic logics:

◆Fans are not for consumption, but for pampering. Fans are followers and enthusiasts of a thing, or even obsessed. For fans, the people, products, brands, etc. they admire have supreme status and are the embodiment of perfection in their minds. As a result, fans can easily become synonymous with blind obedience and are easily deceived by people with ulterior motives. In commercial activities, if consumers become fans of merchants, merchants have the opportunity to consume their trust, and counterfeiting or fraud may occur. This is an extremely dangerous behavior and an unethical practice. Fans, as loyal consumers, are the most valuable wealth and resources of merchants. They need to be cared for and enjoy the most respectful treatment. Only in this way can merchants form a long-term reputation and achieve a win-win situation with consumer fans.

◆Fans should be rational, not brain-dead. Fans are very impulsive. Even in the eyes of some iron fans, the products or people they admire are flawless, and shortcomings are also advantages. Some celebrities or businesses with fans often deliberately cultivate fans' tendency to not distinguish right from wrong, induce and brainwash them, hoping to achieve control over fans' minds. In fact, fans should be rational, and businesses should also cultivate fans rationally, so that fans have stronger identification ability than ordinary consumers, can provide valuable improvement information for the company's products, and form a relationship with the company as "honest friends" rather than "harmful friends".

◆ Fans support their own brands, not to blacken the rival brands. The cultivation of fans helps to reflect the value of their own brands and can greatly enhance the ability to spread product information. This is the best way to shape the brand in the context of the proliferation of modern mobile Internet social media. However, the construction of this fan group should be inward-looking, to support their own brands, rather than to build a team to blacken others.

◆ Fan economy is not simply selling products, but managing customers. The arrival of the fan economy era means that customer relationship management has been upgraded to a new stage, and simple customer loyalty must give way to the management of fans and fan groups. As Lenovo CEO Yang Yuanqing said, fan economy is not simply selling products, but managing customers. In China, there are many companies that have maximized the fan economy, but there are not many that can really use the characteristics of the fan economy reasonably and operate it healthily. Lenovo is one of the more distinctive ones and has successfully interpreted the connotation of fan economics. Not long ago, Lenovo released a new mobile phone, which also turned into a fan carnival. At the 2014 New Product Launch Conference and the Third Fan Festival with the theme of "Lenovo Mobile Makes Dreams Happen", three super fans of Lenovo Mobile, Kobe, Ou Hao, and Hebe, joined together for the first time. Lenovo used its advantages as an international enterprise to allow super fans to interact with fans and fully enjoy the courtesy and love of world-class Lenovo. At the same time, they absorbed beneficial nutrients from it to promote the self-growth of fans and create a perfect life with Lenovo Mobile. In recent years, Lenovo has not relied on the power of fans to digest products, but has focused on cultivating fans to become a combination of rational technology geeks and consumer experts. This is consistent with the consumer group and concept of Lenovo mobile phones, realizing the harmonious coexistence of technology and people. Fans use Lenovo's products to realize their self-worth, and Lenovo relies on fans to improve products and enhance competitiveness. At this Lenovo celebration, Lenovo Mobile advocated the spirit of chasing dreams. Three fans came on stage with their dreams of music, charity and sports. The first fan hopes to become a professional guitarist, and super fan Ou Hao sang and danced to support him; the second fan's wish is to help autistic children, and super fan Hebe performed to canvass votes for him; the third fan is eager to carry forward Chinese martial arts, and super fan Kobe's live shooting show canvassed votes for him to gain popularity. In the end, the most popular dream-chasing fan was selected by on-site voting, and the Lenovo Mobile Fan Dream Fund will help him realize his dream. It can be seen that Lenovo's fan economics is a big article. It is not simply to fool the fans with products, but to establish close ties with customers with the help of the fan platform, and transform from selling products to managing customers. Fan economics has entered the idealized track.

In short, through fans (groups who trust you and like you) you can promote products by yourself (sell products by yourself), or advertise for the company to get advertising fees, achieving a win-win situation. Not only you make a profit, but the company gets traffic.