Because Douyin’s featured videos are presented using big data based on the user’s personal interests, people they may know, and currently popular short videos, it functions like a recommendation page.

Extended information

Specific steps to turn off personalized recommendations on Douyin

First, you need to open Douyin, then click [Me] in the lower right corner and enter my homepage.

Then click [Three] in the upper right corner of the interface, then click [Settings] in the pop-up interface to enter the settings interface. In the settings interface, click [General Settings], then you can see [Understand and manage personalized content recommendations] at the bottom of the interface. Click this function to enter the function interface.

Finally, in this function interface, swipe up the screen, and at the bottom of the interface, you will see the [Personalized content recommendations] function. Users can click to turn off personalized recommendations.