After opening an account for Douyin advertising, you need to recharge the fee, and then deduct the fee according to clicks or displays. Douyin advertising mainly has the following deduction methods:

1. CPC billing method

The cost per click, that is, the cost required for an ad to be clicked once. In simple terms, the advertising fee required for each time an ad is clicked by a user, that is, if the ad placed by the advertiser is clicked by a user, the system needs to charge a fee.

If the placed ad is not clicked, you can also earn free exposure. However, if advertisers want to increase the click of ads, they need to continuously optimize the ad video, improve the creativity of the copy, and tap more users.

2. CPM billing method

The cost per thousand impressions, that is, the cost required for an ad to be displayed a thousand times. It is charged according to the cost per thousand impressions, with a thousand times as a billing unit, that is, when the link placed by the advertiser is displayed 1,000 times, the system will charge a fee once.

The fee is only charged once for a thousand impressions. The price of a CPM for information flow advertising varies from RMB 4, that is, advertisers choose to charge by exposure. For every thousand times the advertisement is exposed, Douyin charges the advertiser RMB 4 for advertising.

3. CPT billing method

That is, if an advertisement is placed at any time within 24 hours, users can see the advertisement as long as they open the Douyin APP during this time. During this time, no matter how many times the advertisement is displayed, only one fee is charged.