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How to bring goods with Douyin experts?

| 1Person Answer

1.刚开始带货时,多观察和模仿「人气好物榜」和「电商达人榜」;看看抖音的「人气好物榜」这个平台什么样的产品比较容易受欢迎,这些产品有什么特征;如果你想要学习如何带货,还可以看看「电商达人榜」,学习他们的套路。

2.你首先要找准一个定位,确定自己要带什么。在垂直品类上进行深挖,使其成为这个类目的专业KOL。譬如李佳琦最初的定位是口红测评。

3.拥有一定数量和质量的粉丝。前期积累大量粉丝是成功的基本条件。要学会和粉丝聊天,解答他们的疑问,证明自己对他们是有用的。一步步让粉丝产生信任感,最终充当他们的意见领袖。当你慢慢地提高自己的说服力之后,你就需要开始更深层次地去理解消费者的购买决策,消费者更可能注意到他目前的需要相关的东西。

Professional answer

L

老杨聊跨境电商

老杨,跨境电商行业老兵,江湖闯荡近十载,经验多,朋友多,能聊出的干货多。

1. When you first start bringing goods, observe and imitate the "Popular Goods List" and "E-commerce Expert List"; see what kind of products are more popular on the Douyin "Popular Goods List" platform and what are the characteristics of these products; if you want to learn how to bring goods, you can also look at the "E-commerce Expert List" and learn their routines.

2. You must first find a position and determine what you want to bring. Dig deep into the vertical category to make it a professional KOL in this category. For example, Li Jiaqi's initial positioning was lipstick evaluation.

3. Have a certain number and quality of fans. Accumulating a large number of fans in the early stage is a basic condition for success. You must learn to chat with fans, answer their questions, and prove that you are useful to them. Step by step, let fans have a sense of trust and eventually act as their opinion leader. After you slowly improve your persuasiveness, you need to start to understand consumers' purchasing decisions at a deeper level, and consumers are more likely to pay attention to things related to his current needs.

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