How to operate Doudian as an individual?
01明确开店思路，流量来源。
抖音电商直播短视频这一渠道主要由短视频挂小黄车和达人带货组成，而这些基本都需要主播以及起步的1000个粉丝量，这就对多数商家有了一定的门槛。
相比之下，抖音小店门槛要求就比较低了，小店商家不需要主播带货、不需要拍短视频，更不需要去研究千川投流，因为抖音小店目前主要做的就是免费流量，即推荐式流量！这是我们开店的一个大前提。
抖音小店的推荐式流量入口都有哪些呢？我们现在做的推荐流量（免费流量）都是通过系统标签去推荐的。这部分流量入口主要有：1，直播带货产品；2，短视频挂小黄车产品；3，商品卡、收藏加购、卡包；4，各大爆款排行榜。
Professional answer
01 Clarify the idea of opening a store and the source of traffic.
The Douyin e-commerce live short video channel is mainly composed of short videos with the yellow cart and experts bringing goods, and these basically require anchors and a starting number of 1,000 fans, which has a certain threshold for most merchants.
In comparison, the threshold requirements for Douyin stores are relatively low. Small store merchants do not need anchors to bring goods, do not need to shoot short videos, and do not need to study Qianchuan investment, because Douyin stores are currently mainly doing free traffic, that is, recommended traffic! This is a major premise for us to open a store.
What are the recommended traffic entrances for Douyin stores? The recommended traffic (free traffic) we are doing now is recommended through system tags. This part of the traffic entrances mainly include: 1. Live broadcast products; 2. Short video products with the yellow cart; 3. Product cards, collections and purchases, card packs; 4. Major hot-selling rankings.
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