1. Different concepts Online merchants refer to entrepreneurs or businessmen who use the Internet as a business platform for enterprises or individuals to conduct daily business activities such as procurement, sales, and enterprise product display information release, and use this as the main means of business operations. E-commerce, referred to as e-commerce, refers to trading activities and related service activities conducted in the form of electronic transactions on the Internet, intranets and value-added networks. It is the electronicization and networking of all aspects of traditional business activities.

2. Different media E-commerce refers to business activities centered on commodity exchange using information network technology. Online merchants refer to individuals who use e-commerce tools to conduct business activities on the Internet, including entrepreneurs, businessmen and individual shop owners.

3. Different characteristics The significant feature of online merchants is that they use the integrity rules of various existing business platforms on the Internet to gradually establish their own online business reputation by increasing the number of transactions and transaction amounts, and use this as the cornerstone for the improvement and development of enterprises in online trade. E-commerce digitizes and digitizes traditional business processes. On the one hand, it replaces physical flow with electronic flow, which can greatly reduce manpower and material resources and reduce costs. On the other hand, it breaks through the limitations of time and space, allowing trading activities to be carried out at any time and any place, thus greatly improving efficiency. The openness and globality of e-commerce have created more trade opportunities for enterprises. ： - Online merchants - E-commerce