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What should I do first when opening a Douyin store?

| 1Person Answer

1.

抖音运营第一步:开店开店是最简单的一步,一张营业执照(个体户就行),一张身份证,一张银行卡就能开店了(三个法人信息要一致,也就是一个身份信息)。具体的开店步骤和要准备资料,以及开店过程中很多新手经常遇到的问题,在我们《抖音小店商家运营手册》电子书(约3万字)里面讲的非常清楚了。开店真的太简单了,就不过多表述了。需要电子书的商家朋友私信我免费领取。

2.

抖店运营第二步:熟悉后台当你把店铺开好之后,先别着急选品、搬运商品、找达人、S单。你先花1~2天的时间去把抖音小店后台了解清楚。包括抖音小店开店之后的基础设置,以及抖音小店后台版块包括店铺、商品、订单、售后、数据、物流 、资产、服务市场、奖惩中心。每一个版块里面所有的参数全部点开看看,搞懂这些基本版块里面的基本参数和术语概念。熟练使用抖音小店卖家后台以及商品采集软件、发货软件的使用流程。

3.

抖店运营第三步:选品抖音小店开好之后,你就沉下心来做好一件事:选品。记住:选品大于一切。选品是抖店运营里面非常非常非常非常重要的环节,关乎你店铺的生死,关乎每天的订单数量多少,关乎你的盈利。选品不只是包括搬运商品,还包括商品的定价、佣金设置、商品标题、主图等细节优化。

4:抖店运营第四步:精细化优化

批量上架一些产品,然后通过运营干预,把符合抖音调性(容易进入抖音猜你喜欢流量池,有自然搜索流量),达人喜欢(提升达人合作意愿)的产品测出来。

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芝麻电商

每天都为电商从业者分享最新最实用的流量方法,让电商成为唾手可及的技能!

1.

The first step of Douyin operation: opening a store. Opening a store is the simplest step. You can open a store with a business license (a self-employed business is fine), an ID card, and a bank card (the three legal person information must be consistent, that is, one identity information). The specific steps for opening a store and the materials to be prepared, as well as the problems that many novices often encounter during the store opening process, are explained very clearly in our "Douyin Store Merchant Operation Manual" e-book (about 30,000 words). Opening a store is really too simple, so I won't explain it in detail. Merchant friends who need e-books can send me a private message to get it for free.

2.

The second step of Douyin store operation: familiarize yourself with the background. After you open the store, don't rush to select products, move goods, find experts, and S orders. Spend 1 to 2 days to understand the background of Douyin store. Including the basic settings after the Douyin store is opened, and the backstage sections of the Douyin store include stores, products, orders, after-sales, data, logistics, assets, service markets, and reward and punishment centers. Click on all the parameters in each section to understand the basic parameters and terminology concepts in these basic sections. Be proficient in using the Douyin store seller backstage and the use process of product collection software and delivery software.

3.

The third step in Doudian operation: product selection After the Douyin store is opened, you can calm down and do one thing well: product selection. Remember: product selection is above all else. Product selection is a very, very, very, very important part of Doudian operation, which is related to the life and death of your store, the number of orders per day, and your profit. Product selection not only includes the transportation of goods, but also includes the optimization of details such as product pricing, commission setting, product title, main picture, etc.

4: The fourth step of Doudian operation: refined optimization

Put some products on the shelves in batches, and then through operational intervention, test out products that are in line with Douyin's tone (easy to enter Douyin's guess you like traffic pool, with natural search traffic) and that are liked by influencers (increasing influencers' willingness to cooperate).

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