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Analysis of Douyin’s marketing strategy?

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抖音营销策路分析一般来说是一整套策划方案,这里只能简单说一下。

首先要策划营销的变现模式。

然后准备营销使用的多个手机和手机号,一机一号,然后注册账号,养号,关注同类账号等正常操作。

策划并制作内容,多个账号二次剪辑后发布,策划发布时间,频率以及发布视频文案。

有专业人员运营账号,与粉丝互动引导,保持账号活跃度,设计引流话术。

通过策划好的变现模式将粉丝引流到私域流量变现。达到要求后开通直播,小黄车,带货变现等等。

还有其他方面就不一一列举了。

Professional answer

L

电商娱记

电商从业者,在电商事件和新闻有独特的见解,就职阿里巴巴,天下网商。

Analysis of Douyin’s marketing strategy is generally a complete set of planning schemes, so I can only briefly talk about it here.

First, you need to plan the monetization model of marketing.

Then prepare multiple mobile phones and mobile phone numbers for marketing, one phone and one number, and then register accounts, maintain accounts, follow similar accounts and other normal operations.

Plan and produce content, publish multiple accounts after secondary editing, plan the publishing time, frequency and video copy.

Have professional personnel operate the account, interact and guide fans, keep the account active, and design drainage words.

Through the planned monetization model, fans are directed to private domain traffic monetization. After meeting the requirements, live broadcasts, small yellow cars, and goods monetization can be launched.

There are other aspects that I will not list one by one.

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