Douyin is a virtual currency launched by the Chinese Internet company Douyin, which was officially launched in 2021. The launch of Douyin is aimed at providing Douyin users with more interactive and consumption options. Users can buy virtual gifts, reward anchors, participate in lucky draws and other activities by purchasing Douyin coins. The emergence of Douyin coins has further promoted user activity and social interaction on the Douyin platform, and also provided users and content creators with more ways to gain economic benefits. The launch of Douyin coins is also part of Douyin's continuous innovation and expansion of its business areas, bringing users more entertainment and social experiences.