Gifts are obtained through rewards. Because Douyin, as an audio and video social application, provides a platform for communication and interaction, the audience expresses their love and support through rewards and gives gifts to their favorite users. Gifts are not only an expression of support, but also a manifestation of virtual social culture, and have become a social method in today's short video era. Gift rewards are not only popular in Douyin, but also in other social platforms. In addition, virtual gifts have developed a new consumer industry and have become a new form of industrial development under the Internet economy.

The gifts in Douyin are virtual gifts purchased by users and given to the anchors. The anchors get corresponding share of the income according to the number of gifts. These gifts can be purchased through payment methods such as Alipay, WeChat and Apple Pay, and the Douyin platform provides corresponding discounts and welfare activities for gift purchases. Therefore, users can buy gifts to support their favorite anchors and get a better experience in the interaction. For anchors, the number of gifts is also one of the important criteria for evaluating their popularity.

Regarding this issue, Douyin's gifts are purchased with virtual currency. Users can buy virtual currency on Douyin, and then use the virtual currency to buy gifts to send to other users. The price of gifts varies, ranging from a few cents to thousands of yuan. Users who send gifts can express their love and attention to the users who receive gifts by sending gifts. Users who receive gifts can increase their income and popularity through the gifts they receive.

Gifts in Douyin are obtained by users purchasing virtual currency "diamonds". These diamonds can be used to buy various virtual gifts, such as super cars, rockets, etc. to give to other users, thereby expressing their attention and recognition. At the same time, Douyin converts the number of gifts into rankings and levels, etc., so that popular users can more easily get more gifts and attention. Therefore, it also promotes user interaction and social relationship building on the platform.

Benefits sent by the anchor in the live broadcast room or other fans.