Dou Ke distribution is an e-commerce distribution model based on the Douyin platform. In this model, merchants promote their products to more consumers by attracting experts or big anchors to participate in distribution. During the live broadcast, the experts or anchors recommend products to fans and guide fans to buy, thereby realizing the sales of goods. At the same time, merchants stimulate the promotion enthusiasm of experts and anchors by setting commission incentives.

The advantages of Dou Ke distribution are:

1. Expand brand awareness and sales through the influence of the Douyin platform;

2. Increase the exposure and trust of products through the live broadcast content of experts or anchors;

3. Set commission incentives to reduce marketing costs and improve promotion effects.

It should be noted that Dou Ke distribution should comply with the relevant regulations of the Douyin platform to ensure that the content is legal and compliant. At the same time, in order to improve consumers' purchasing experience, it is recommended that merchants provide high-quality goods and services, and experts or anchors maintain true and objective recommendations during the live broadcast.