厦门职业技术学院电子商务专业是福建省示范专业、福建省服务产业特色专业群核心专业、厦门市现代服务业人才培养基地重点专业、学院 A 类特色专业。该专业重视师资队伍建设,拥有省级专业带头人 1 名,骨干教师 7 名,授课教师均为双师型教师。
该专业立足厦门自贸区经济建设和产业发展需求,开设“跨境电商”“网络营销”“电商运营”“数据分析”四个特色培养方向,构建“岗课赛证融通课程体系”,与京东、苏宁、建发集团、厦门日报社、厦门航空港集团等多家企业共建校企合作基地,学生可参与创新创业项目、技能竞赛、企业实践、考证培训等,提高学生职业能力和职业素养。
The e-commerce major at Xiamen Vocational and Technical College is a demonstration major in Fujian Province, a core major in the characteristic professional group of the service industry in Fujian Province, a key major in the talent training base of Xiamen's modern service industry, and a Class A characteristic major of the college. The major attaches great importance to the construction of the teaching staff, with 1 provincial professional leader, 7 backbone teachers, and all the lecturers are dual-qualified teachers.
Based on the economic construction and industrial development needs of the Xiamen Free Trade Zone, the major has four characteristic training directions: "cross-border e-commerce", "online marketing", "e-commerce operations", and "data analysis", and has constructed a "job-course-competition-certificate integrated curriculum system". It has jointly built school-enterprise cooperation bases with JD.com, Suning, Jianfa Group, Xiamen Daily, Xiamen Airport Group and many other companies. Students can participate in innovative entrepreneurship projects, skill competitions, corporate practices, certification training, etc. to improve their professional ability and professional quality.