For newcomers, the best way to start is two words: imitation.

Schools will always teach specious theories. No matter how hard you try, you can’t become an expert just by relying on what others teach you. This is especially true for e-commerce.

The core of e-commerce operations is traffic and conversion, and the essence of e-commerce competition is competition between products. These things cannot be truly understood without doing them in person. What is traffic and where does it come from? What is conversion and how can it be considered a conversion? These are all things worth observing and thinking about, and the objects of observation are often peers. Peers open through trains to buy traffic, do live broadcasts to attract fans, and place advertisements on Douyin. This is a way to get traffic. At this time, you will know where the traffic comes from. When peers’ products have actual orders, the layout is squeezed into the homepage, and they start shipping on a large scale, then you will know that the conversion is good.

As a novice, you can’t understand so many complicated things. If no one leads you, you will inevitably take a lot of detours. However, the way of leading in the training course is out of touch with reality and different from the external conditions you have. If a person in Yiwu and a person in Northeast China are both doing e-commerce, the person in Northeast China has a lower chance of success than the one in Yiwu no matter how good he is, because the external infrastructure is different. Yiwu can only charge 2 yuan for shipping.

E-commerce learning must be combined with practice. First open a store and learn while opening it. Don't think about opening a store when you have learned everything. You can't become a master without practice.