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What are the requirements for live broadcast background?

| 4Person Answer

1.背景颜色

如果你的直播背景就是一面墙或者是窗帘、壁纸等,那么就尽量选择纯色和浅色,这样更精简,视觉效果也更宽阔。

而通常直播间背景以灰色系偏多,这是因为灰色是摄像头最适合的背景色,不会曝光,视觉舒适,可以和任何色彩搭配。不要选择白色的背景,这样容易反光,且不利于突出主播和产品。

2.陈列货架

很多时候,直播背景墙或者墙纸风格不适合直播调性,我们就可以用置物架来调节。

例如,在背景中的置物架上放一些体现主播风格品味的书籍,或者自己卖的产品等。但要注意这些货架上陈列的物品要摆放整齐,这样比较容易增加用户的好感。

3.装饰点缀

当直播间空间较大时,为避免空旷,可以适当放一些小物品,比如绿植、玩具等来装饰直播间,达到增加亮点的效果。

如果是节假日,还可以适当地布置一些跟节日气息相关的东西,或者配上节日的妆容和服装,烘托节日的氛围,并以此来吸引观众的注意,提升直播间人气。

4.地面布置

对于很多带货主播来说,地面是他们经常忽视的方面,但其实布置好了地面,很大程度上会增强直播效果。

当要展现美妆、服饰、美食、珠宝等产品时,直播间地面可以选择浅色系地毯、木地板,或者使用一些北欧风、绒布地毯,这样可以增加直播间的高级感,提升格调。

Professional answer

L

电商娱记

电商从业者,在电商事件和新闻有独特的见解,就职阿里巴巴,天下网商。

1. Background color

If your live broadcast background is a wall or curtains, wallpaper, etc., then try to choose pure colors and light colors, which are more concise and have a wider visual effect.

Usually, the background of the live broadcast room is mostly gray, because gray is the most suitable background color for the camera, it will not be exposed, visually comfortable, and can be matched with any color. Don't choose a white background, which is easy to reflect light and is not conducive to highlighting the anchor and the product.

2. Display shelves

Many times, the live broadcast background wall or wallpaper style is not suitable for the live broadcast tone, so we can use shelves to adjust it.

For example, put some books that reflect the anchor's style and taste, or products you sell, on the shelves in the background. But it should be noted that the items displayed on these shelves should be placed neatly, which is easier to increase the user's favorability.

3. Decorations

When the live broadcast room is large, in order to avoid being empty, you can put some small items, such as green plants, toys, etc. to decorate the live broadcast room to achieve the effect of adding highlights.

If it is a holiday, you can also appropriately arrange some things related to the festive atmosphere, or match them with festive makeup and clothing to create a festive atmosphere, and thereby attract the attention of the audience and increase the popularity of the live broadcast room.

4. Floor layout

For many anchors who bring goods, the floor is an aspect they often ignore, but in fact, arranging the floor well will greatly enhance the live broadcast effect.

When displaying beauty, clothing, food, jewelry and other products, the floor of the live broadcast room can choose light-colored carpets, wooden floors, or use some Nordic style and velvet carpets, which can increase the sense of luxury in the live broadcast room and improve the style.

互动电商

提供电商新闻、干货及实操技巧,。

The background of the live broadcast room should preferably be a solid color, but a large white wall is not recommended, because the lighting in our live broadcast room is relatively bright. If it is pure white, it is easy to reflect light. The light shining directly on the wall will shine directly into the eyes of the audience, and people who watch your live broadcast for a long time will have visual fatigue;

It is recommended that the color of the live broadcast background wall should be dark gray or light brown. Such colors will highlight the talent. You can buy wallpaper online to paste it. The cost is not high. Try not to put a lot of fancy things on the background wall, which will give people a low feeling and easily distract the user's attention. Of course, different backgrounds should be arranged according to the different products sold, such as clothing, shoes and bags, snacks and other scenes;

奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

There is no fixed requirement for the live broadcast background. It is enough to have highlights and keep people.

互动电商

提供电商新闻、干货及实操技巧,。

The background wall of Kuaishou platform or other platforms should not have too many colors as much as possible, and should be simple and bright, so as to better highlight the good looks of people and the special effects of beauty and face thinning.

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