Is it illegal to promote products on Douyin TV?
抖音卫视带货存在潜在的违规风险。因为卫视是一个正规的媒体平台，其主要功能是提供信息和娱乐，而非销售和广告。
如果卫视在直播中过度推销商品或与商家有利益关系，可能会违反广告法和消费者权益保护法等相关法规。因此，卫视在进行带货直播时需要谨慎，遵守相关法规，确保消费者权益不受侵害。
Professional answer
There is a potential risk of illegal promotion on Douyin TV. Because TV is a formal media platform, its main function is to provide information and entertainment, not sales and advertising.
If TV over-promotes products or has a vested interest in merchants during live broadcasts, it may violate relevant laws and regulations such as the Advertising Law and the Consumer Rights Protection Law. Therefore, TV stations need to be cautious when promoting products, comply with relevant laws and regulations, and ensure that consumers' rights are not infringed.
It is not illegal to sell products on Douyin that are not prohibited.
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