The choice of Douyin store name should be based on the brand positioning and target audience. Sometimes it is more advantageous to highlight the brand, and sometimes it is necessary to use personal IP to attract fans.

If the brand has long been a well-known brand, then it is a wiser choice to highlight the brand in the store name, which can make it easier for consumers to identify and feel the brand's credibility.

For emerging brands, it may be more necessary to rely on personal IP to attract users, so as to get more attention and forwarding, and further expand the brand's popularity. In short, the choice of Douyin store name needs to fully consider the needs of the brand and target audience, and find the naming method that best suits you.