抖音。抖音的优势就在于用户量广,到了如今每日活跃的用户仍高达2.5亿。所以仅靠一个15秒的视频获得上万的粉丝也不是不可能的事,所以抖音在获取流量方面有巨大的优势。
不过抖音也存在一个明显弊端,那就是转化率不高,粉丝的粘度并不强。
Douyin. Douyin’s advantage lies in its large number of users. Today, it still has 250 million active users per day. So it is not impossible to gain tens of thousands of fans with just a 15-second video. Therefore, Douyin has a huge advantage in acquiring traffic.
However, Douyin also has an obvious disadvantage, that is, the conversion rate is not high and the fans’ stickiness is not strong.
Currently, Douyin has more traffic than Kuaishou, so selling clothes on Douyin is more profitable