At a time when short videos and live broadcasts are popular, a new sales model has gradually emerged, that is, selling goods through short video/live broadcast platforms. Such well-known short video platforms as Kuaishou and Douyin have brought goods to the extreme. As the saying goes, "If you want to do your job well, you must first sharpen your tools." Therefore, choosing the right platform is equivalent to one-third of success. So which platform is more profitable, Douyin or Kuaishou? What is the difference between Kuaishou and Douyin? Take a look below!

Which one is more profitable, Kuaishou or Douyin?

We will analyze these two softwares separately, Douyin and Kuaishou.

1. Douyin:

The advantage of Douyin lies in its large number of users. Today, the number of active users per day is still as high as 250 million. Therefore, it is not impossible to get tens of thousands of fans with just a 15-second video, so Douyin has a huge advantage in obtaining traffic. However, Douyin also has an obvious disadvantage, that is, the conversion rate is not high and the stickiness of fans is not strong.

2. Kuaishou:

Kuaishou’s main advantage is that the anchors have strong stickiness, and the trust index of the vast fan base is significantly higher than that of Douyin, so it can achieve higher conversion rates for products. In addition, Kuaishou itself tends to be more inclined towards third- and fourth-tier cities, with a large number of young users in small towns and rural areas. In the past, good products could not be promoted due to information asymmetry, but this shortcoming has been corrected through Kuaishou’s live broadcast. However, it should be noted that Kuaishou’s original intention was entertainment, and it gained popularity through funny videos in the early stage. In the later stage, it is actually difficult to transform into selling goods.