1、选品:你的抖音账号能不能赚到钱,粉丝用户会不会买单?在很大程度上都是取决于你自己对商品的选择。抖音淘客选品也是需要技巧的,我们一定要选择爆品且性价比高、有创意、好玩的产品、同市场网站选品、利用大数据选品。不仅如此,我们在选品时尽量选择价格在50~100元之间的产品,或者有大额优惠券的商品,这类商品性价比高,都不会太贵,能让他们随意的购买,而不用花大价钱就能买到好玩的东西,何乐而不为。
2、如果还是不知道怎么选择的话,可以使用各种数据分析工具:比如抖音上的排行榜,会过滤掉一些不好的商品。需要注意的是只要没有被下线、禁封的爆品,理论上都是可以经常卖的,不要认为爆品只能卖一次,可以给这条爆品拍不同的视频。
3、记住,同样是爆品的情况下一定要选择高佣产品,做高佣产品的比做普通产品的玩家要多的多,它们会出现一些高佣社群,当这类账号很多的时候,就可以反向的去找商家拿这个货,所以要靠一些高佣社群。有些团队总是想把所有的东西都准备好了再去做,其实开始的时候一定要先练练手。教大家一个小技巧:根据抖音的推荐机制,刷到同行的带货视频就去点赞、收藏,这样持续一段时间推荐的内容基本上都会是这类内容了,这时候就可以找一些好一点的内容去模仿。
4、评论:做好视频的评论来引流,提高购买率。做购物号、带货号,一定要把评论做好,前面几条评论自己一定要去想办法编好,用小号去回复,或者是找一些朋友帮你回复,一定要带节奏,不管做电商还是淘宝评论都是很有必要的。要保持一个心态,你的目标,为了提高购买率。
5、流量:流量是客户主要的来源,没有流量做任何努力都是白费。抖音会给予更多的流量池予以优质的作品内容更大的曝光机会,作品就能在平台上得到一定的热度,持续获得更多用户的关注和喜爱。这就是抖音算法推荐机制的规则的好处,抖音沿用了头条系的算法原理,通过智能分发一定的流量池沉淀优质的作品内容。怎样在抖音上获取更高的流量?这里有几个点需要注意:
6、账号一定要相对多一些,不过太多账号操作起来会比较困难,比如10个账号,大家还是能做出来的。矩阵单号的流量实在是太小,而且现在抖音有一些新的规定,对单号有些约束,并且约束会越来越大,所以账号一定要多准备一些。
7、批量原创:很多团队做原创是很不错的,但是也一定要考虑成本这个概念,在成本可控的情况下去提高质量。其实带货的视频相对来说比较简单,但是一定要把刚需讲清楚,这样的带货视频效果才比较好。
8、混剪:基本上会慢慢的脱离历史舞台,因为平台对这一块各方面的算法越来越细,和平台去抗衡意义不是很大。混剪可以做,但是后面肯定是越来越难。
9、精剪:精剪它比混剪要更多地做一些变化和装饰类的东西。因为相对节省了拍摄成本,精简会是接下来一个比较大的趋势,而且精剪的内容基本上也是你自己的原创,这种相对来说会好很多。
1. Product selection: Can your Douyin account make money? Will fans and users pay for it? To a large extent, it depends on your own choice of goods. Douyin Taoke product selection also requires skills. We must choose popular products with high cost performance, creative and fun products, select products from the same market website, and use big data to select products. Not only that, when selecting products, we try to choose products with a price between 50 and 100 yuan, or products with large coupons. These products are cost-effective and not too expensive. They can let them buy them at will, and they can buy fun things without spending a lot of money. Why not?
2. If you still don’t know how to choose, you can use various data analysis tools: For example, the rankings on Douyin will filter out some bad products. It should be noted that as long as the popular products have not been taken offline or banned, they can theoretically be sold frequently. Don’t think that the popular products can only be sold once. You can shoot different videos for this popular product.
3. Remember, for the same hot-selling products, you must choose high-commission products. There are many more players who make high-commission products than ordinary products. They will have some high-commission communities. When there are many such accounts, you can go to the merchants to get the goods in reverse, so you have to rely on some high-commission communities. Some teams always want to prepare everything before doing it. In fact, you must practice first at the beginning. Teach you a little trick: according to the recommendation mechanism of Douyin, you can like and collect the videos of your peers who bring goods. In this way, the recommended content for a period of time will basically be this type of content. At this time, you can find some better content to imitate.
4. Comments: Make good comments on the video to attract traffic and increase the purchase rate. When you make a shopping account or a goods account, you must make good comments. You must find a way to edit the first few comments yourself, reply with a small account, or ask some friends to help you reply. You must set the rhythm. Whether you are doing e-commerce or Taobao comments, it is very necessary. You must maintain a mentality, your goal, in order to increase the purchase rate.
5. Traffic: Traffic is the main source of customers. Without traffic, any effort will be in vain. Douyin will give more traffic pools to give high-quality works greater exposure opportunities, so that the works can get a certain popularity on the platform and continue to gain more attention and love from users. This is the benefit of the rules of Douyin's algorithm recommendation mechanism. Douyin has adopted the algorithm principle of Toutiao and precipitates high-quality works through intelligent distribution of certain traffic pools. How to get higher traffic on Douyin? Here are a few points to note:
6. There must be relatively more accounts, but too many accounts will be more difficult to operate. For example, 10 accounts can still be made. The traffic of the matrix single number is really too small, and Douyin now has some new regulations, which have some restrictions on the single number, and the restrictions will become greater and greater, so more accounts must be prepared.
7. Batch originality: Many teams are very good at originality, but they must also consider the concept of cost and improve the quality under the condition of controllable cost. In fact, the video with goods is relatively simple, but the rigid demand must be made clear, so that the effect of such a video with goods is better.
8. Mixed editing: Basically, it will gradually disappear from the historical stage, because the platform's algorithms for this area are becoming more and more detailed, and it is not very meaningful to compete with the platform. Mixed editing can be done, but it will definitely become more and more difficult in the future.
9. Fine editing: Fine editing requires more changes and decorations than mixed editing. Because it saves relatively on shooting costs, streamlining will be a relatively large trend in the future, and the content of fine editing is basically your own original work, which is relatively much better.