The reason why the products in the store and the products in the live broadcast are inconsistent is that in the physical store, you can clearly see the color and specifications of the products and intuitively understand the product performance.

In the live broadcast room, if you want to understand the product, you can only rely on the host's introduction to judge. The live broadcast room usually turns on beauty, and the color of the product itself cannot be seen clearly. If the host enlarges or reduces the camera, the purchased product will be inconsistent with the actual product in the store.