1. The two have different content focuses. Douyin Live and Taobao Live are both top traffic sources, with hundreds of millions of daily active users. However, Douyin focuses on social interaction and entertainment, supplemented by bringing goods. It is more inclined to attract people to shop, because in their respective ecosystems, the user behavior inside greatly determines their conversion rate of commercial realization.

2. The target users of the two are different. They are mainly Taobao users, who may become users under the guidance of Taobao anchors. It is a Taobao mobile platform positioned as a "consumer live broadcast". As of June 2016, female audiences accounted for an absolute majority, with the proportion of women being about 80%. Douyin Live targets various young consumer groups on the Douyin platform, all of whom are loyal users of Douyin, mainly for entertainment, and by the way, they buy some products recommended by the anchors.