Douyin GMV means the total transaction amount of live broadcast sales (in a certain period of time), which actually refers to the amount of orders placed, including the paid and unpaid parts. The audience ratio is generally the popularity divided by 500, which is the number of viewers. The popularity value is generally higher than the real number of people. It is also to prevent the live broadcast from being swiped by abnormal users, and the real number of people cannot be seen.