The first step is to open a Douyin account and complete personal information and avatar information.

The second step is to shoot and upload original and product-related short videos every day. Remember that they must be original.

The third step is to insist on uploading 1-3 short videos every day, and the picture quality should be clear. It is best to shoot with the built-in shooting entrance of Douyin, so that the platform will recognize it as original.

The fourth step is to open the product sharing function after publishing more than 10 short videos, the number of fans is greater than 0, and the real-name authentication is passed. After successful activation, you can get a personal homepage e-commerce showcase (the e-commerce showcase is also called the Douyin shopping cart).

The fifth step is that after having an e-commerce showcase, you can add products and sell them when posting short videos. The display volume is closely related to the exposure of the video.

The above are all the steps to sell things on Douyin. You can sell things on Douyin by following the above five steps. The added products will be displayed on the left side of the short video released by Douyin, and there will be a shopping cart logo. In addition, a TA product showcase will be displayed below the personal signature on the personal homepage, which will also be displayed here, and all the products will be displayed. A single video mainly displays a single product, and the display of all products is not obvious. Douyin does this in the hope that the products released by everyone are closely consistent with the short video to increase the purchase rate.

How to increase sales on Douyin:

The first method is to increase the exposure of the video. If we want to sell things on Douyin, we must increase the recommendation volume of the released video. Otherwise, others will not be able to see the products we sell at all. If there is no recommendation volume for the short video, the product will not be displayed. The three most important factors for increasing the recommendation volume are as follows:

1. Whether the video is original.

2. Whether the account is a certified account.

3. Whether the content of the work will be favored by users.

The second method is whether the product and the short video content are related. For example, if you are selling cosmetics, then if you shoot a food content, the sales volume will definitely not be very high. Therefore, if we want to increase the sales volume of things, the video content must be consistent with the product.

The third method is the stickiness of fans. The stickiness of fans is also closely related to the sales volume of products. In fact, when we are browsing Douyin, we often find that the content published by some authors suddenly became popular and gained a large number of fans and double clicks, but the content published later only had a few double clicks. In fact, this is a typical performance of low fan stickiness. The ability of such accounts to sell goods will not be very good because of the randomness. On the other hand, those small Vs in beauty and makeup have very strong ability to bring goods. Therefore, if we sell things on Douyin, we must create vertical content. In this way, the accumulated fans are of very high quality and the stickiness will be very high, so our sales will naturally increase.