1.

The product should be good-looking and stunning

Appearance has always been the first productive force of Douyin hits. After all, Douyin’s slogan is “Record a beautiful life”. Products with good appearance must represent high conversion and high transaction, which is the basis for hot sales.

So you must pay attention to the hot colors in the past two years. As long as your product is the popular color of this year, no matter what product you have, it is possible to be a hot product.

2.

Low-priced non-standard products

Judging whether it is a standard product or a non-standard product by practicality, non-standard products with low practicality, and products with high appearance and strong practicality must be hot products. At the same time, the product is highly practical and does not pick people. For users of the live broadcast room, this type of product is a rigid demand. For experts, practical products can increase the order rate, which is the basic logic of expert selection.

3.

Affordable

High cost performance is the first factor that makes our products beat our competitors. In the later stage, we can completely intercept the traffic of our competitors or live broadcast rooms by slightly lowering the price.

If the first two items are used to capture the first impression of consumers, then cost performance is the ultimate factor that makes customers close deals. Especially when the anchor helps you sell goods, customers will easily have the desire to buy. If the price is more affordable, the impulse buying behavior of customers will be stronger.