The top influencer on Taobao is Wei Ya. Wei Ya, whose real name is Huang Wei, has 76.896 million fans. She is known as the top influencer on Taobao and e-commerce, and is truly the “Queen of Influencers”. If the e-commerce marketing world is divided into three parts, one part goes to Wei Ya, one part goes to Li Jiaqi, and the other part is shared by tens of millions of anchors.