1. Douyin operation requires a complete homepage and a clear positioning of the Douyin account:

Douyin is a creative short video social software. The specific positioning of your Douyin is what products or services you want to sell and who will buy your products. If you have a talent in a certain area, you can position Douyin as a talent route. If you are a handsome boy or girl, you can position Douyin as a gorgeous route; your Douyin positioning should be based on this foundation.

2. Before operating a Douyin account, you must first maintain the account:

After the positioning is clear, don't rush to post videos. First, spend about a week to raise this account. You can follow some peer accounts, collect some hot topics, bgm and even copywriting, etc. Spend at least one hour a day using this account to browse Douyin, like and comment on other users, and keep this account active.

3. About the time period for posting content on Douyin account:

Whether it is Weibo, Zhihu or Toutiao, when you post content, you must pay attention to the user group your content is facing. After two weeks of testing on Douyin, there are currently two time points with the largest traffic: 11:30 am - 2:30 pm, 5:30 pm - 8 pm.

3. The material of Douyin account should be rich and interesting:

If you want to get more and more attention, it is still necessary to enrich your material library. Under the condition of unified style, you can try more styles. Of course, it is necessary to ensure that the quality of the video does not decline and the content is getting better and better, so as to continuously get more recommendations and attention.

4. Personnel needed to operate Douyin:

Douyin is an emerging short video platform, so there is a serious shortage of Douyin's agent operation talents. In fact, there is a shortage of agent operation talents for the entire self-media. The agent operation of Douyin can be a single person or a team, depending on the positioning and purpose. If it is a team, the following types of talents are needed: planning, copywriting, editing, photography, video editing, and maintenance. It is better to have three people in total. Of course, one person can do it all, but the efficiency is relatively low.

5. Content planning for Douyin agent operation:

In the latest user portrait released by Douyin, the ratio of men to women is 4:6, and the main age is 24 to 30.

The post-90s generation is the main force of Douyin. Douyin agent operation will refer to the popular videos recommended by Douyin based on the background data and directly refer to their copywriting. It ensures the completion rate, like rate, comment, forwarding and attention of short videos.

6. Douyin operation will avoid account risks:

The short videos posted by Douyin accounts cannot have logos, advertisements, etc.

7. Douyin account adds positioning:

If the focus of your Douyin account is to recruit regional agents, then adding positioning can increase the accuracy of recommendations, help exposure, and let the audience know the location of the store. In simple terms, it is a new traffic entrance.

8. Douyin accounts need to correctly place Dou+:

After each high-quality video is released, no packaging is done. First, invest 100 yuan in Dou+, and record the video data regularly after the release. After packaging, invest more Dou+ in the video to increase the chance of the video going viral, so that the original playback volume of only one million can be increased to tens of millions through Dou+. Still remember to keep recording the data, and be sure to maintain the comments. It should be clear that Dou+ is a heating tool that can only play a role of icing on the cake. Whether the video can go viral depends on the content.

9. Douyin accounts need to maintain activity:

For the videos they publish, let users participate in the comments. When people watch the video, they usually look through the comments. At this time, the video may have been played several times inadvertently, which can increase the completion rate of the video.

10. Douyin account algorithm:

Douyin is in order to get more recommendations. Douyin is in order to get more exposure. Douyin has the genes of Toutiao and has adopted the intelligent recommendation mechanism of Toutiao, that is, information finds people. First, a user portrait is given, and then the matching information is pushed to the user.

Generally, a part of the video is recommended to the user first to see how this part of the user reacts to the video. This reaction is reflected in the number of views, likes, comments, reposts, etc. If the number of views, likes, comments, and reposts is relatively large, then the Douyin platform robot thinks that your video is popular, so it will give you more recommendations and let more people see it. So on and so forth, so on and so forth.

If the number of views, likes, comments, and reposts is relatively small when the video is recommended for the first time, then the Douyin platform robot will reduce or stop the recommendation. Of course, there are also skills to get more recommendations. Many self-media friends are studying it, and Haoye self-media has also studied it.

11. Douyin account adds link jump service:

You can put any link/promotional content you want to put, providing more display opportunities and visits for brand or product presentation.

12. Analyze the Douyin account matrix layout

Matrix: Douyin matrix gameplay refers to establishing connections between accounts, connecting fans horizontally through operational planning, rapidly expanding the field, and improving commercial value.