Douyin is a short video sharing platform, and its revenue structure mainly comes from the following aspects:

1. Advertising revenue: Douyin obtains advertising revenue by providing advertising display and delivery services to advertisers. Advertisements can be presented in various forms, including brand advertising, product placement and short video advertising. Douyin charges advertisers based on the number of ad impressions, click-through rate or other indicators.

2. Gift revenue: Douyin provides a virtual gift giving function, and users can support their favorite creators by purchasing virtual gifts and giving them to them. Douyin will extract a certain percentage of the handling fee from the amount of virtual gifts purchased by users as revenue.

3. Social e-commerce revenue: Douyin has also entered the field of social e-commerce, providing users with shopping functions. Users can discover and purchase their favorite products on Douyin. Douyin will extract a certain percentage of commission from the sales of products as revenue.

4. Franchise income: Douyin obtains franchise income by cooperating with brands and authorizing them to use brand-related content on the platform.

Douyin's revenue structure is mainly composed of advertising income, gift income, social e-commerce income and franchise income. These sources of income enable Douyin to continue to develop and provide users with more high-quality content and services. At the same time, as Douyin continues to expand its commercial operations, there may be an increase in other sources of income to adapt to market demand and innovative development.