There are risks. Because there are many uncertainties in Douyin video live streaming, such as poor product quality, poor consumer reputation, etc., these problems may lead to failure of live streaming or negative reviews, resulting in losses. At the same time, due to a large amount of promotion, this type of live streaming may cause aesthetic fatigue to some consumers, resulting in a decrease in purchasing intention and affecting sales results. Although there are risks, if you choose the right products and operating methods, and constantly optimize your creation and promotion strategies, Douyin video live streaming is still a commercially valuable way.