First, the platform can help merchants find potential consumers. In the past, merchants did not know whether the groups they promoted, purchased traffic, or exposed were their potential customers. Now, through the platform's mature recommendation technology, merchants can find suitable users more accurately.

Second, merchants can use live broadcasts, short videos, and live broadcasts from production sites to let these potential consumers know and trust themselves.

Third, merchants have the opportunity to reach users across the country. According to feedback from merchants, more than 85% of their consumers on Douyin e-commerce are new customers. Interest e-commerce has brought merchants a larger market and opportunities.