1. Establish user thinking and get into the user's mind. Everyone who plays Douyin has their own goals and ideas: as those of us who want to make money through Douyin, we may want to attract traffic, sell goods, accumulate fans and make money. But as users who play Douyin, their purpose may be to kill time, show themselves, or want to get in touch with new things. How to operate? 1. Who is your target user? First of all, we have to think about who our target users are? For example, if you are in the beauty industry, then our users are those women who love beauty, or those who need to buy beauty products in the near future. What I want to emphasize here is that we must not forget those male users who want to buy gifts for their girlfriends and wives. These users know less about beauty and are easier to make deals.

2. What are their pain points and confusions? Students who have seen a doctor know that taking medicine requires taking the right medicine. Today, you originally had a stomachache, but you took cold medicine, and the effect will definitely not be good. In Douyin, medicine is equivalent to content. Only if you use the right medicine can your users have the desire to buy. For example, let's take beauty products as an example. What confusions and pain points do users who need beauty products have? For example, which skin care products are more effective and good for the skin? How to protect the skin and whiten it? Are these products suitable for my skin type? 3. What can you provide for them? We want users to believe in and buy our products. So should we be able to solve their confusions and pain points? Then everyone can continue to produce content based on these points. For example, most people who like Han Han's works are born in the 80s and 90s, because they understand the psychology of the 80s and 90s, and understand that this is a transition period in this era, a period of collision between reality and ideals, and his works are centered around these points, so they can be recognized by the target group.