Doudian 618 refers to a way of using the Douyin short video platform for promotion and marketing during the 618 shopping festival.

The following is how to play Doudian 618:

1. Register a merchant account: Merchants need to register an account on the Douyin platform and apply for corporate certification and entry so that they can publish marketing content during the 618 period.

2. Prepare marketing materials: Merchants need to prepare a variety of marketing materials, including product promotion videos, brand introduction videos, and user evaluation videos, etc., in order to promote and publicize on the Douyin platform.

3. Select promotion methods: Merchants can choose live broadcast promotion, short video shooting, expert endorsement and other methods for promotion and publicity. Among them, live broadcast promotion is the most common and effective method, which can attract users through live broadcast rooms and interactive functions to increase product exposure and sales.

4. Carry out marketing activities: Merchants can combine the theme of the 618 shopping festival to launch a variety of preferential activities such as limited-time discount promotions and full-amount gifts to attract user attention and purchases.

5. Analyze data and feedback: Merchants need to analyze and summarize user feedback and data in a timely manner in order to continuously improve marketing strategies and increase sales conversion efficiency.

In short, Doudian 618 is a way of promotion and marketing based on the Douyin platform. Merchants need to make full use of the platform resources and advantages, combine user needs and market trends, and carry out creative and influential marketing activities to increase brand awareness and sales performance.