Not all accounts on Douyin become popular by spending money. Ordinary accounts can also become popular without spending money. Celebrities become popular because of Douyin's recommendation mechanism called the top influencer weighted algorithm. There are two ways to become popular on Douyin: one is to meet the standards of the platform for the quality of the work and the user interaction data; the other is to use Douyin's dou+ for paid promotion. Celebrity accounts are considered top influencers for the platform, and the platform has a certain amount of traffic bonus for such accounts, helping celebrity accounts quickly gain traffic and increase account popularity and influence.