1. Personality + scenario. For example, a handsome boy makes funny expressions and matches them with different braised geese. While highlighting the product, more attention is paid to the handsome boy's funny expression, without deliberately highlighting the product's functions and selling points.

2. Pain point + product. For example: Douyin's "Beef Brother", the video content directly highlights the product, and only sells genuine and low-priced goods. The price of lipstick on the official website is about 200, and Beef Brother's is 149. It captures the psychology of many women who don't want to buy expensive lipsticks, and also gives discounts.

3. Shooting methodology. Advertising is advertising, not TV series or movies. The video should show models showing products, story plots and other information. If the model is uncontrollable, the plot is incoherent, and the product characteristics are not highlighted, it will affect the sales effect. You can learn from other people's videos, such as promoting restaurants, clothing, brands, APPs, tourist attractions, etc. Douyin currently has many successful cases, and formulate shooting methods based on your own products.