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How is the maternal and infant category on Doudian?

| 1Person Answer

母婴类产品价位比较高在抖音上能卖的。

这个类目做起来流量倾斜以及粉丝的这个忠诚度,非常高。很多宝妈在给孩子买东西最看重的其实不是价格更是品质,所以价位高也是能销售的。

母婴类产品包含洗护用品:婴儿洗衣液、婴儿浴盆、婴儿湿巾、婴儿护肤品、婴儿皂、洗发露、沐浴露、浴用海绵等。寝具用品:婴儿枕头、被子等床上用品、婴儿床、婴儿睡袋等。婴儿服饰:婴儿服装、最主要的标准是柔软。婴儿的皮肤娇嫩,所有穿着用品都要适合他们的肌肤。

Professional answer

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Mother and infant products are relatively expensive and can be sold on Douyin.

This category has a very high traffic inclination and fan loyalty. Many mothers pay the most attention to quality rather than price when buying things for their children, so they can sell at a high price.

Mother and infant products include toiletries: baby laundry detergent, baby bathtub, baby wipes, baby skin care products, baby soap, shampoo, shower gel, bath sponge, etc. Bedding products: baby pillows, quilts and other bedding, cribs, baby sleeping bags, etc. Baby clothing: The most important criterion for baby clothing is softness. Babies have delicate skin, and all clothing products must be suitable for their skin.

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