1) Make a promise at the beginning to motivate users

Before the live broadcast, the teacher played warm-up music to get closer to the students (the students are basically in the age group of elementary school to junior high school), and asked the students and their parents to attend the class together. If they promise to stick to the course and complete the homework, they can get a small prize.

Promising users that there will be prizes after the course starts can make users feel a sense of achievement and be more willing to participate in the learning and interaction of the course; on the other hand, it can motivate users to listen to the course to the end and extend the time for conversion.

2) Create an ideal scene to attract users

The teacher then played a clip from "The Brain", which tells the story of a 7-year-old boy who successfully challenged his memory.

Video clip of The Brain

This story successfully attracted the attention of the students, and everyone came to listen to the next course with curiosity. At the same time, this short clip also creates an ideal scene for students, giving them the illusion that they can become like the protagonist in the video clip after learning the course, and have a super memory.

When we are doing conversion, we should think about how to catch the user's eye in the first scene at the beginning (the first sentence of the article), connect with the user, and create a scene they are very eager for (commonly known as painting a big cake). In this way, users will be interested in reading the following content.

3) Demonstration of instructor skills to enhance user trust

After grabbing the user's attention at the beginning, it is necessary to enhance trust with the user and give the user a sense of security.

How did the teacher of "Who to Learn" do it? In order to get closer to the students, he constantly showed himself and proved that he was very powerful in various ways.

For example, showing his personal resume, and reciting the Three Character Classic on the spot, reciting it backwards, and reciting it by drawing. The subtext is:

If you learn from me, you can also have such a memory...

The key point here is that after creating an ideal scenario for users, you show that you have the ability to help them achieve it.