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Why is Douyin's popularity declining?

| 1Person Answer

用户的审美疲劳,因为你永远是一个风格的内容话,你肯定会看腻的,当用户量多,做内容的多了以后,人的注意力是很容易被吸引走的,大家的注意力变得越来越分散。当出现一个漂亮的小姐姐做视频,用户很容易被吸引走,所以就会出现掉粉的现象。没有办法保持持续不断的更新,刚才也讲到我那段时间很忙,更新的频率很不稳定,有时候一两天一更,有时候四五天一更,中间差距比较大。

Professional answer

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电商创投事

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Users are tired of the aesthetics of the platform. If you always have the same style of content, you will definitely get tired of it. When there are many users and more content, people's attention is easily attracted and everyone's attention becomes more and more scattered. When a beautiful young lady appears to make a video, users are easily attracted, so there will be a phenomenon of losing fans. There is no way to keep updating continuously. As I mentioned earlier, I was very busy during that time, and the frequency of updates was very unstable. Sometimes I updated once every one or two days, and sometimes once every four or five days. The gap in between was quite large.

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