垂直的定义是:你的抖音内容和你选择的领域是一致的,并且一个账号一直一来输出的应该是同一个内容。
如果说你今天是做美食、明天是搞笑的段子、后天做健身,那毫无疑问你是一个没有垂直内容的视频创作者。
扩展知识:
抖音作品要满足以下三条才算垂直:
首先是名称,你的名称要与你的内容/IP高度相符;采用自己的名字/外号作为ID,并且垂直生产内容(即发布的视频至少都是同一种类型或者同一种模式)以自己的名字做昵称的话,一般是想树立一个强大的IP形象。
然后就是简介要求与内容有关系,也能让大家理解你做的内容。最佳的效果就是一看你的简介就知道你是做什么内容的!
最后就是你的内容,发布的视频至少都是同一种类型或者同一种模式,一定是需要垂直你选取的领域,不停地输出相似但是大不相同的内容。
The definition of vertical is: your Douyin content is consistent with the field you choose, and an account should always output the same content.
If you make food today, funny jokes tomorrow, and fitness the day after tomorrow, then there is no doubt that you are a video creator without vertical content.
Extended knowledge:
Douyin works must meet the following three conditions to be considered vertical:
First, the name. Your name must be highly consistent with your content/IP; use your own name/nickname as ID, and produce content vertically (that is, the videos released are at least of the same type or the same mode). If you use your own name as a nickname, you generally want to establish a strong IP image.
Then the introduction is required to be related to the content, and it can also let everyone understand the content you make. The best effect is to know what content you are doing as soon as you look at your introduction!
Finally, your content. The videos released are at least of the same type or the same mode. It must be vertical to the field you choose, and constantly output similar but very different content.
TikTok vertical requires vertical works, content, and copywriting.